The Neos content management system was used for this, which also makes back-end maintenance extremely easy for Perschmann Calibration staff. It also makes it particularly easy to maintain the different language levels (currently German, English and Polish).
A special focus was on the call-to-action (CTA), i.e. the activation of visitors to sign up for a test. This is because the different versions can be tested free of charge for a four-week period.
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