Strategic alliance with Godfrey
Written on 25. November 2014 11:55:00
Since mid-2014, we have had a strategic partnership with Godfrey Inc. of Lancaster, Pennsylvania. It's a perfect combination, because just like us, Godfrey has 100% B2B in its blood. And just as we serve American companies in the European market, Godfrey also serves German companies in the USA.
The goal of this strategic alliance is to provide our customers with access to specialized know-how about the market on the other side of the Atlantic. This ranges from the evaluation of trade fair locations to the preparation of market entry or product launches, and includes questions of American or European business law.
Furthermore, it is the declared goal of both agencies to benefit culturally from this alliance, for example, with a program for the employee exchange or the mutual learning of processes and tools. This is an exciting development that has a lot of potential.