B2B Blog

On 21.7. we celebrated our Moon-Day again: The anniversary of the first steps on the moon, the day on which we traditionally make an agency trip. The goal of the exercise this time: Learning how to drive the moon rover. And what better way to do that than with a quad bike ...

Yesterday, for once, the Moon crew didn't take off into space, but rather on the starting line of the B2RUN in Düsseldorf. After an eventful mission day, six crew members took up the challenge of running 6.1 km - and that was without the weightlessness. The creatives skilfully took the advice of art director Hendrik Müller, who needed only 32:18 minutes to reach the finish line. At the start and finish, the runners were cheered on by the Mooniacs who were not participating in the field. Because it is quite clear: On the moon, everyone is on board for every mission.

One always likes to hear praise for their work. But sometimes there is more behind it. An e-mail from one of our long-standing customers in the IT security sector recently showed us the influence good B2B communication has on business. He had used some of his new tools and designs in an event with 25 customers and shared their feedback with us.

Until now, many B2B companies have been of the opinion that the "serious user" in their industry would be looking at the site on his or her desktop or laptop at the office. Optimizing the website for mobile users was therefore not relevant for them so far. This is now changing due to the Google rating, which is creating a certain amount of pressure.

How will the Apple Watch change the way B2B companies work?

This week, we launched our Moon B2B blog, in which we cover relevant marketing topics for B2B companies. Our claim is to be up to date and innovative, as we already are in our daily work for our customers.

Wearables are currently one of the most exciting technology topics. They offer innovative possibilities, not only for fitness and social media, but also far beyond. The topic has gained particular significance with the market launch of the Apple Watch at the end of April 2015.

For one of our clients, we recently conducted a survey in our international agency network. It was about the viability and comprehensibility of an English claim that the client had developed here in Germany and wanted to use in their worldwide B2B communication. And it turned out: English is not just English. The meaning of the claim was evaluated internationally, sometimes completely differently.

The German business magazine "WirtschaftsWoche" has drawn up a ranking of the "30 best of Germany's medium-sized businesses". We are very pleased to find two of our customers again in this ranking and congratulate the two companies that fit in so well: KWS Saat AG from Einbeck in 14th place and SICK AG from Waldkirch in 12th place. The ranking was based on growth strength.www.wiwo.de/unternehmen/mittelstand/weltmarktfuehrer-ranking-die-30-besten-des-deutschen-mittelstands

The fact that plastic waste represents a gigantic environmental problem has been driving us at Moon for some time now (see Facebook). The thin-walled PET bottles, which are now so common, are a particular thorn in our side.

Study or training? More and more students or new graduates no longer want to choose between these two options, but have a combination. Since September 2014, the dual study program is now available at Moon.