B2B Blog

B2B marketing is exciting and constantly evolving. The B2B blog focuses on the most interesting aspects for you.

Mobile friendly and B2B: How companies react now 

Until now, many B2B companies have been of the opinion that the "serious user" in their industry would be looking at the site on his or her desktop or laptop at the office. Optimizing the website for mobile users was therefore not relevant for them so far. This is now changing due to the Google rating, which is creating a certain amount of pressure.