Since mid of 2014 we have a strategic alliance with Godfrey Inc. from Lancaster, Pennsylvania. A perfect combination because B2B runs in the blood of Godfrey – just as in ours. And as we consult American companies in the European market, Godfrey consults German companies in the USA.
This alliance’s objective is to provide our clients with special know-how from the other side of the Atlantic. That may range from the evaluation of trade fair locations to the preparation of market entry or product launch to the point of questions about American or European business law.
Above all, both agencies want to benefit also on a cultural level from this alliance. E.g. with an employee exchange program or the sharing of knowledge about processes and tools. An exciting development with much potential.